Newspaper
 
Dinamalar has changed to the square centimetre format for billing. However, material has to be submitted in the column centimetre format only.
 
Display Advertisements Rate in INR
  WEEK DAY
  BW COL FRONT PAGE BACK PAGE PAGE 3
Chennai 415 725 1025 900 825
Coimbatore 275 475 680 565 535
Madurai 325 575 760 670 650
Puducherry 160 210 350 265 245
All Edition 1100 1900 2725 2275 2175
  SUNDAY
  BW COL FRONT PAGE BACK PAGE PAGE 3
Chennai 430 740 1035 915 850
Coimbatore 280 485 690 575 545
Madurai 340 585 790 680 660
Puducherry 170 220 360 280 260
All Edition 1150 1950 2800 2375 2275

Note: If all editions are not taken, the rates of the individual editions should be added up.

Business Page and Top of Column - 25% premium on Basic Rate.

 
Innovative Advertisements
Acceptance of such advertisements is subject to management approval. If accepted, a premium of upto 50% will be additionally charged. The cost will be determined according to the type and extent of innovation.
 
Special Category
25% discount on social awareness advertisements, 25 % discount for 'lost' or 'missing' advertisements.
25% extra for reverse advertisements / advertisements with statutory warning. 50% extra for election advertisements. Box Facility Charge: Rs. 50
 
Places reached by various editions
Chennai Edition - Chennai, Kanchipuram, Thiruvallur districts.
Madurai Edition - Madurai, Dindugal, Theni, Sivagangai, Ramanathapuram, Virudhunagar districts.
Coimbatore Edition - Kovai, Nilgiri, Tiruppur districts.
Pondicherry Edition - Puducherry state, Cuddalore, Viluppuram districts.
 
Mechanical Details
Height of column (cm): 51.5
No. of Columns 1 2 3 4 5 6 7 8
Width (cm) 4 8 12 16 20 24 28 33
Minimum size - Front Page 10 cm x 8 cm
 
Material
To make sure that reproduction is of good quality:
  • Material should be given only in the digital format - as a Corel Draw (CDR), EPS or Acrobat (PDF) file.
  • All text should be converted to curves! vectors, or fonts must be given.
  • All colours should be only in CMYK format.
  • Material should be sent on a CD or in a zipped version, mentioning the software used. A reference output printed on newsprint is also required.
  • The material can also be sent by email to dmrae@dinamalar.in or aeadvt@dinamalar.in.

In cases where a reference output printed on standard newsprint is not given, requests for 'free make good' will not be entertained.

Positives / Negatives, Artworks and Laser Outputs shall not be accepted.

 
 
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