ADVERTISEMENT TARIFF 2018-2019

Online

Launched in 1998, dinamalar.com is the leading Tamil newspaper website in the world with more than 75% market share of online Tamil news readers. With more than 192 million page views* through 20.48 million visits, we deliver more than 500 million ads every month. 40% of our traffic comes from India and 60% from NRIs dominated by USA, Middle-East, Singapore, UK, Australia, Canada and the European Union.

Dinamalar, First Tamil Daily to launch mobile apps in all leading mobile platform like iOS(iPhone &iPad), Android (Mobile and Tab), Windows (Mobile & Tab/Labtop/Computer), Blackberry(Regular mobile & Touch mobile). We have more than 6.32 million unique visitors and 55 million page views per month from these mobile application leading mobile app market too.

dinamalar.com uses a ZEDO ad server which has intelligence like Day / Time Targeting, Geography Targeting to State level for India, Canada and USA and Country Targeting for the rest of the world and Frequency Cap etc and provide live report access to the Client / Agencies.

dinamalar.com User Profile #

  • 75% are graduates and above
  • 60.90% belong to Socio Economic Classification A
  • 70.60% own credit cards (pan India credit card penetration is only 26%)
  • 23.01% visit Dinamalar.com after they log on
  • 47.25% log off after visiting Dinamalar.com

* Comscore
# Just Consult online survey report

dinamalar.com Readers Age Group Classification*

TARIFF* FOR INDIAN CLIENT

Regular Banners Size* India USA, UK, Canada Middle East Other Countries
Leader Board 728 x 90 175.00 393.75 245.00 306.25
Medium Rectangle Banner 300 x 250 175.00 393.75 245.00 306.25
Full Banner 468 x 60 175.00 393.75 245.00 306.25
Skyscraper 120 x 600 175.00 393.75 245.00 306.25
Wide Skyscraper 160 x 600 175.00 393.75 245.00 306.25

INNOVATIVE BRANDING CAMPAIGN

Rates will depend upon the innovations.

Cost per Impressions (CPM) Rate in INR*
Rich Media Size* India USA, UK,
Canada
Middle
East
Other
Countries
Road Block Campaign All size 225.00 506.25 315.00 393.75
Expandable Banner 300 x 250
728 x 90
300.00 675.00 420.00 525.00
Overlay 640 x 480 300.00 675.00 420.00 525.00
Skinning 120 x 600 400.00 900.00 560.00 700.00
In-stream Video Ads
Pre-roll, Mid-roll, Post-roll
0/30 sec 400.00 900.00 560.00 700.00
Slider 300 x 250 200.00 450.00 280.00 350.00
Pop-under 550 x 480 200.00 450.00 280.00 350.00

PREMIUM ON RATE CARD

CATEGORY PREMIUM PERCENTAGE
Time targeting 10%
Freq. cap less than 4 10%
Channel Target 5%
Homepage Targeting 15%
Browser Targeting 5%
Retargeting 10%
Other campaign retargeting 25%
OS Targeting 5%
Special Inventory Premium 25% Minimum

* Interactive Advertising Bureau (IAB) Standard sizes only. Creative file size should not exceed 40 KB.
Applicable Service Tax.

Request for media kit

For Ads & New Business Contact:

New Media Division
Dinamalar.com

No.1* Indian Publication Portal
No: 39, Whites Road
Tamil Nadu, India
Chennai - 600 014
Main:+91-44-28540001 - 09
Fax: +91-44-28540021
Mail id: newmedia@dinamalar.in