Dinamalar Online
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Dinamalar Web
Launched in 1998, dinamalar.com is the leading Tamil newspaper website in the world with more than 75% market share of online Tamil news readers. With more than 192 million page views* through 20.48 million visits, we deliver more than 500 million ads every month. 40% of our traffic comes from India and 60% from NRIs dominated by USA, Middle-East, Singapore, UK, Australia, Canada and the European Union.

Dinamalar, First Tamil Daily to launch mobile apps in all leading mobile platform like iOS(iPhone &iPad), Android (Mobile and Tab), Windows (Mobile & Tab/Labtop/Computer), Blackberry(Regular mobile & Touch mobile). We have more than 6.32 million unique visitors and 55 million page views per month from these mobile application leading mobile app market too.

dinamalar.com uses a ZEDO ad server which has intelligence like Day / Time Targeting, Geography Targeting to State level for India, Canada and USA and Country Targeting for the rest of the world and Frequency Cap etc and provide live report access to the Client / Agencies.
 
dinamalar.com User Profile #
  • 75% are graduates and above
  • 60.90% belong to Socio Economic Classification A
  • 70.60% own credit cards (pan India credit card penetration is only 26%)
  • 23.01% visit Dinamalar.com after they log on
  • 47.25% log off after visiting Dinamalar.com

* Comscore
# Just Consult online survey report

 
dinamalar.com Readers Age Group Classification*
 
chart
Regular Banners Size* Cost per Impressions (CPM) Rate in INR*
India USA, UK,
Canada
Middle
East
Other
Countries
Leader Board 728 x 90 125.00 250.00 156.25 187.50
Medium Rectangle Banner 300 x 250 125.00 250.00 156.25 187.50
Full Banner 468 x 60 125.00 250.00 156.25 187.50
Skyscraper 120 x 600 125.00 250.00 156.25 187.50
Wide Skyscraper 160 x 600 125.00 250.00 156.25 187.50
 
Innovative Branding Campaign
Rates will depend upon the innovations.
 
Rich Media Size* Cost per Impressions (CPM) Rate in INR*
India USA, UK,
Canada
Middle
East
Other
Countries
Road Block Campaign All size 150.00 300.00 187.50 225.00
Expandable Banner 300 x250
728 x 90
200.00 400.00 250.00 300.00
Overlay 640 x 480 200.00 400.00 250.00 300.00
In-stream Video Ads
Pre-roll, Mid-roll, Post-roll
0/30 sec 200.00 400.00 250.00 300.00
Slider 300 x 250 200.00 400.00 250.00 300.00
Pop-under 550 x 480 200.00 400.00 250.00 300.00
Site Capture/Page Tear 550 x 480 200.00 400.00 250.00 300.00
 

* Interactive Advertising Bureau (IAB) Standard sizes only. Creative file size should not exceed 40 KB.
Applicable Service Tax.

 
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For Ads & New Business Contact:

New Media Division
Dinamalar.com
No.1* Indian Publication Portal
No: 39, Whites Road
Tamil Nadu, India
Chennai 600 014
Main:+91-44-28540001 09
Fax: +91-44-28540021
Mail id: newmedia@dinamalar.in
 
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