Mumbai: Cartoon Network and POGO on Monday launched the 18th edition of their School Contact Program (SCP), one of India's largest school outreach initiatives, aimed at promoting kindness and environmental awareness among children.

The 2025 edition will reach over one million students across 1,400 schools in 17 cities, including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Lucknow, and Kanpur. The program spans Tier 1 and Tier 2 cities, combining in-school engagement with television and digital outreach.

Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery, said the program “marks another milestone in our commitment to shaping empowered citizens of tomorrow. Through iconic characters, SCP blends meaningful messaging with emotional connect to inspire students across India.”

This year, POGO's Heroes of Kindness initiative encourages empathy and compassion, featuring popular characters such as Chhota Bheem, Little Singham, and Balram from Jay Jagannath. Simultaneously, Cartoon Network's Titans of Tomorrow highlights environmental responsibility, motivating students to adopt sustainable practices.

The program is supported by several brand sponsors. Titans of Tomorrow is presented by Sunfeast Yippee Noodles and co-powered by Act II, Dettol, and Amazon India, with Shelcal Pro Kids Gummies as associate sponsor. Heroes of Kindness is presented by Dark Fantasy and powered by Yellow Diamond, with Meesho, Tata Soulful Ragi Bites, Ziggy Donut Cake, and Tedibar Ceramax as associate sponsors.

The SCP 2025 officially began in August and will continue rolling out across schools in the coming weeks, aiming to foster values, creativity, and awareness among young learners nationwide.