Dinamalar has changed to the square centimetre format for billing. However, material has to be submitted in the column centimetre format only.

Advertisements Rate in INR

CHENNAI 520 790 1125 975 900
COIMBATORE 325 510 735 610 595
MADURAI 370 625 850 715 700
PONDYCHERRY 180 245 390 295 285
ALL EDITION 1350 2125 2990 2500 2400

Note: If all editions are not taken, the rates of the individual editions should be added up.
Business Page and Top of Column - 25% premium on Basic Rate.

Innovative Advertisements

Acceptance of such advertisements is subject to management approval. If accepted, a premium of upto 50% will be additionally charged. The cost will be determined according to the type and extent of innovation.

Special Category

25% discount on social awareness advertisements, 25 % discount for 'lost' or 'missing' advertisements.

25% extra for reverse advertisements / advertisements with statutory warning. 50% extra for election advertisements. Box Facility Charge: Rs. 50

Places reached by various editions

Chennai Edition - Chennai, Kanchipuram, Thiruvallur districts.

Madurai Edition - Madurai, Dindugal, Theni, Sivagangai, Ramanathapuram, Virudhunagar districts.

Coimbatore Edition - Kovai, Nilgiri, Tiruppur districts.

Pondicherry Edition - Puducherry state, Cuddalore, Viluppuram districts.

Mechanical Details

No. of Columns 1 2 3 4 5 6 7 8
Width (cm) 4 8 12 16 20 24 28 33
Minimum size - Front Page 10 cm x 8 cm


To make sure that reproduction is of good quality:
  • Material should be given only in the digital format - as a Corel Draw (CDR), EPS or Acrobat (PDF) file.
  • All text should be converted to curves! vectors, or fonts must be given.
  • All colours should be only in CMYK format.
  • Material should be sent on a CD or in a zipped version, mentioning the software used. A reference output printed on newsprint is also required.
  • The material can also be sent by email to or

In cases where a reference output printed on standard newsprint is not given, requests for 'free make good' will not be entertained.

Positives / Negatives, Artworks and Laser Outputs shall not be accepted.