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Microsoft ready to take on GOOGLE with 'BING'
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Microsoft ready to take on GOOGLE with 'BING'
UPDATED : ஜன 01, 1970 05:30 AM
ADDED : மே 30, 2009 12:00 AM
நிறம் மற்றும் எழுத்துரு அளவு மாற்ற
The software giant Microsoft has announced that it is relaunching its internet search engine with a new name and a new look, in a bid to take on Google.
The new Microsoft search engine, called Bing, goes live in stages between Friday and June 3. It will, Microsoft claims, offer users a more refined search experience capable of satisfying queries more quickly than any rival search engine.
Mr Highfield acknowledged that Microsoft's current search engine, Windows Live, has always 'underwhelmed people', although it ranks third by usage, behind Yahoo and 'a very long way' behind Google.
'We have what we think are a series of Google-beating features,' Mr Highfield said. 'Google is essentially the same as it was a decade ago. The world has moved on, but search absolutely hasn’t.'
The new features in Microsoft's search engine include the ability to 'guess' what the user is looking for, then offer suggestions based on that guess.
'Our search engine knows what it is you enter into that search box,' Mr Highfield said. 'If you enter Nikon D80, it will know that you are looking for a camera. From that moment on, a lot of things happen differently. With Google you get 500,000 search results in decreasing relevance. With us, because we know it’s a camera, we immediately open up categories on the left-hand side, breaking it down into the things you are likely to be looking for, such as where to buy Nikon D80s, or how to use Nikon D80s.'
Bing's other key feature is the way it displays search results. If the search returns video clips, for example, these appear as thumbnail images at the top of the search results. Hovering over the thumbnail plays a key part of the video, so users have no need to leave the search results page to ensure they have the clip they were looking for.
Similarly, a search for a large company such as British Airways will return not only its homepage, but a summary of the most likely desired information on that homepage, including the address, customer services telephone number and even the ability to search within the BA site directly from the Bing search page.
Ten years ago, when the current model for search engines appeared, there were around 160,000 pages on the internet. Today there are 160 million. Any company that finds the best way of delivering what its users want will attract more users, and therefore paid, linked advertising. Companies such as Wolfram Alpha have already started to produce alternative search engines that use different parameters to produce their results.
'It's going to be very difficult for them to break the Google habit, because Google is such a familiar brand,' Andy Mihalop of the i-level online media agency said. 'I can see people who do use it will become more engaged, but Microsoft is going to have to invest a huge amount in advertising to get people away from Google.
Mr Highfield is, naturally, more positive about his chances of success. 'Advertisers are going to be able to start buying against categories with confidence that they will be against the right search,†he said. 'I think we will get into a virtuous circle where both users and advertisers grow to love and trust search.â€
Mr Highfield acknowledged that Microsoft's current search engine, Windows Live, has always 'underwhelmed people', although it ranks third by usage, behind Yahoo and 'a very long way' behind Google.
'We have what we think are a series of Google-beating features,' Mr Highfield said. 'Google is essentially the same as it was a decade ago. The world has moved on, but search absolutely hasn’t.'
The new features in Microsoft's search engine include the ability to 'guess' what the user is looking for, then offer suggestions based on that guess.
'Our search engine knows what it is you enter into that search box,' Mr Highfield said. 'If you enter Nikon D80, it will know that you are looking for a camera. From that moment on, a lot of things happen differently. With Google you get 500,000 search results in decreasing relevance. With us, because we know it’s a camera, we immediately open up categories on the left-hand side, breaking it down into the things you are likely to be looking for, such as where to buy Nikon D80s, or how to use Nikon D80s.'
Bing's other key feature is the way it displays search results. If the search returns video clips, for example, these appear as thumbnail images at the top of the search results. Hovering over the thumbnail plays a key part of the video, so users have no need to leave the search results page to ensure they have the clip they were looking for.
Similarly, a search for a large company such as British Airways will return not only its homepage, but a summary of the most likely desired information on that homepage, including the address, customer services telephone number and even the ability to search within the BA site directly from the Bing search page.
Ten years ago, when the current model for search engines appeared, there were around 160,000 pages on the internet. Today there are 160 million. Any company that finds the best way of delivering what its users want will attract more users, and therefore paid, linked advertising. Companies such as Wolfram Alpha have already started to produce alternative search engines that use different parameters to produce their results.
'It's going to be very difficult for them to break the Google habit, because Google is such a familiar brand,' Andy Mihalop of the i-level online media agency said. 'I can see people who do use it will become more engaged, but Microsoft is going to have to invest a huge amount in advertising to get people away from Google.
Mr Highfield is, naturally, more positive about his chances of success. 'Advertisers are going to be able to start buying against categories with confidence that they will be against the right search,†he said. 'I think we will get into a virtuous circle where both users and advertisers grow to love and trust search.â€
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