Chennai: Edelweiss Asset Management Limited (AMC), one of India's fastest-growing asset management companies, on Tuesday announced the launch of altiva SIF, a new brand identity for its Specialized Investment Funds (SIFs) business. This move positions Edelweiss AMC among the early entrants in the emerging SIF segment, offering investors differentiated solutions across equity, hybrid, and fixed income categories.

Ms. Radhika Gupta, MD and CEO of Edelweiss Mutual Fund, said the launch marks a strategic step into the fast-evolving SIF space, which bridges traditional mutual funds and portfolio management services (PMS) or alternative investment funds (AIFs). “SIFs represent the next evolution in investment solutions, providing the agility and innovation needed to meet sophisticated investor expectations,” she said.

The altiva SIF brand draws inspiration from altitude, symbolizing the ambition to rise above challenges and deliver superior investment outcomes. It reflects Edelweiss's spirit, named after the rare alpine flower known for thriving in difficult conditions.

Edelweiss AMC's altiva SIF will be backed by seasoned experts specializing in fundamental, factor-based, and fixed income investing, aiming to offer unique, purpose-built investment products.

The company cautioned investors about the relatively higher risks associated with SIFs, including capital loss and market volatility, advising them to review investment documents carefully.

Edelweiss Financial Services, the parent entity, manages assets worth nearly INR 220,000 crore and serves over one crore customers across diverse financial businesses.