Mumbai: Kotak Mahindra Bank (KMBL) has unveiled a dynamic new campaign for Kotak811, its flagship digital banking platform, aimed at India's rapidly growing digital-first generation. The campaign, featuring Bollywood star Ranveer Singh, celebrates the app's seamless, intuitive, and comprehensive banking experience, branding it as a “complete bank in your pocket.”

India's digital landscape is evolving rapidly, driven by widespread smartphone adoption, affordable internet, and increasing consumer confidence in digital financial services. With over a billion mobile connections and a predominantly young population, digital banking has become a key driver of financial inclusion and convenience. Kotak811 is positioned to lead this revolution by offering users speed, simplicity, and security in a mobile-first interface.

Speaking about the campaign, Rohit Bhasin, CMO and Head - Propositions, said, “Our new campaign captures the essence of modern banking — effortless, fast, and smooth. The tagline 'Banking so smooth, it's Makkhan' highlights the frictionless experience users can expect from Kotak811.”

Manish Agarwal, Business Head of Kotak811, added, “Kotak811 is built for India's digital breakthrough, offering instant onboarding, seamless UPI payments, smart investment tools, and attractive cashback offers — all backed by the trust of Kotak Mahindra Bank.”

Jay Kotak, Co-head of Kotak811, emphasized the platform's customer-centric evolution, noting, “Today's consumers want a full-service bank that is intuitive and always accessible. Kotak811 delivers on these expectations.”

The new Kotak811 app is now available on Google Play Store and Apple App Store. The campaign creative was developed by agency MYO.