Chennai: TalentSprint, an Accenture company, and Indian Institute of Management Jammu have partnered to launch a four-year eBBA (Honours) degree programme aimed at integrating management education with industry-oriented technology skills.

The programme seeks to equip undergraduate students with business fundamentals alongside exposure to areas such as cloud computing, data analytics, artificial intelligence and digital infrastructure, according to a joint statement issued on Wednesday.

The institutions said the curriculum would combine academic learning with experiential and problem-based training, while also including workshops on generative AI and agentic AI applications.

The programme will be digitally delivered with periodic campus engagements, enabling wider access to management education and IIM credentials.

Students will receive career-development support, including professional skills training, interview preparation and placement assistance, the statement said.

Accenture LearnVantage India Managing Director Anurag Bansal said the collaboration aims to create a future-ready talent pipeline aligned with the needs of enterprises in the AI era.

B S Sahay said the initiative would help develop graduates who are technologically aware and professionally agile.

Applications for the programme opened on May 4 and classes are scheduled to commence from July 1.