Sid Sriram unveils devotional track Sivanar under WMI collaboration

chennai: acclaimed vocalist sid sriram has launched a powerful devotional single titled "sivanar", marking the first release under his newly announced collaboration with warner music india (wmi). the track is a spiritual tribute to lord murugar, blending classical lyricism with sid's signature contemporary style.released on april 3, sivanar features verses from the 14th-century tamil saint-poet arunagirinathar's thiruppugazh. the music video, shot at the batu caves murugan temple in kuala lumpur during the thaipusam festival, lends a rich cultural and cinematic texture to the piece.sid revealed that the song has deep personal significance. “my mother and guru, latha sriram, taught me this song when i was 10. it's been a part of me for so long; beginning this next phase of my artistry with sivanar feels auspicious,” he said.the launch comes as part of a broader strategic partnership between sid sriram and warner music india, aimed at reshaping the indian non-film music landscape. the alliance will extend beyond releases to include artist management, live performances, brand tie-ups, and talent discovery.“this collaboration marks an important new chapter in my musical journey,” said sid. “it's about connecting with my roots while imagining new musical futures. beyond my own music, we aim to create space for innovative sounds and exceptional talent.”known for his genre-defying fusion of carnatic music with r&b, soul, and contemporary styles, sid has earned global acclaim with hits like adiye, srivalli, and kannaana kanney. his recent coachella 2024 performance and npr tiny desk concert have further cemented his place as a global cultural ambassador of indian music.watch sivanar: https://youtu.be/nwmo0u9bhia