Roorkee: IIT Roorkee recently organized an Awareness Programme on the 'MSME Innovative (Design) Scheme: Industry-Academia Interface' to promote design-driven innovation in the Indian Micro, Small & Medium Enterprises (MSME) sector. Held on March 2, 2024, in collaboration with RSSIA, the event featured BB Gupta, President of RSSIA, as the Chief Guest. Dignitaries, including industry representatives and IIT Roorkee experts, discussed the role of design in fostering competitiveness and sustainability. Prof. Inderdeep Singh highlighted the importance of collaboration between academia and industry.The 'MSME Innovative (Design) Scheme' signifies a transformative alliance between IIT Roorkee, the Ministry of MSME, and industry partners. As the Implementing Agency, IIT Roorkee aims to bridge the gap between academia and industry, offering valuable solutions to design challenges. Prof. KK Pant, Director of IIT Roorkee, emphasized their commitment to fostering innovation, growth, and global competitiveness in the MSME sector.The event concluded with participants expressing their dedication to leveraging design-driven innovation for MSME growth. IIT Roorkee's role in spearheading this scheme underscores its commitment to a dynamic and collaborative future for MSMEs in design and innovation. The institute aims to empower MSMEs through design awareness, enhancing product quality, market relevance, and overall competitiveness.About IIT Roorkee:IIT Roorkee, established in 1847, is an institute of national importance offering education in engineering, sciences, management, architecture, planning, humanities, and social sciences.