Advertising Club Madras launches upgraded PG Diploma in Advertising

chennai: advertising club madras is proud to announce the relaunch of its highly esteemed post graduate diploma in advertising (pgda) for the academic year 2023-24. as one of the oldest associations for advertising professionals in india, we have fine-tuned this program to equip aspiring individuals with the latest trends, technologies, and strategies that are shaping the dynamic advertising industry.key features of the revamped pgda:duration: this part-time course spans 3 months, with a commitment of 20 hours per month.commencement: the pgda course for the academic year 2023-24 is set to kickstart on december 2, 2023, and will conclude by mid-march 2024. enrollments are open for all interested individuals starting from november 10, 2023, until the application deadline on november 25, 2023.schedule: classes will be conducted on saturdays and sundays, with each session lasting 2.5 hours.target audience: the pgda is tailored for students aspiring to join the advertising, digital marketing, and public relations industries, in addition to those interested in media houses.expert instruction: modules will be led by seasoned professionals from the advertising and media industry, ensuring that students receive real-world insights and guidance.speaking at the relaunch, mr. s. balasubramanian, president, advertising club madras, emphasized that the course's hallmark is its industry-relevant curriculum, which is designed to address the latest trends, technologies, and strategies shaping the advertising industry. he noted, "this will help students leverage the strengths of online and social media to maximize the reach of their advertising campaigns."mr. surej salim, secretary, highlighted that the course will feature weekly interactive sessions with industry experts. students will also receive invaluable career guidance and internship opportunities at renowned agencies. networking events will be regularly organized to facilitate connections with professionals in the industry.ms. kavitha srinivasan, joint secretary, added that the modules are thoughtfully designed to cover a wide range of specializations in advertising. the teaching approach will encompass lectures supported by audio-visual aids, case studies, demonstrations, and field visits. towards the culmination of the course, students will embark on internships in reputable organizations, offering hands-on experience in working on real projects.the core modules of the pgda include a comprehensive array of subjects: basics of advertising, account management, creative, brand management, production (covering printing technology, multi-color processing, ad film making, and photography), media, social media, digital media, public relations, and soft skills.having been launched earlier in 1994, the program has successfully trained approximately 400 students, many of whom have ascended to prominent positions in the industry.the pgda program is an excellent fit for final year students of any ug/pg course, recent graduates, aspiring entrepreneurs, and anyone enthusiastic about mastering effective advertising techniques.