Zee Tamil unveils new afternoon serial Annamalai Kudumbam

chennai: zee tamil on tuesday announced its new afternoon mega-serial annamalai kudumbam, a family drama celebrating the values of joint families. the channel marked the launch with a 230-foot saree woven by members of the same family under the leadership of annamalai silks founder annamalai, which officials said reflects the unity portrayed in the show.v s raghavan, chief channel officer of zee tamil and zee thirai, said the channel is committed to stories rooted in tamil culture and family emotions. “our aim is to offer engaging serials for women and families in the afternoon slot. annamalai kudumbam highlights the beauty and strength of joint family bonds,” he said.the series follows annamalai, a self-made entrepreneur who runs the textile house annamalai silks and dreams of keeping her large family united. the entry of two daughters-in-law with contrasting personalities — the harmony-loving vennila and the self-centred vanmathi — tests the resilience of the household.zee tamil said its recently launched serials idhayam and varisu have gained strong viewership and annamalai kudumbam is expected to further strengthen its afternoon programming.annamalai kudumbam will air monday to saturday at 2:30 pm starting november 24.