HSBC partners with Argentina Football Association for India, Singapore

mumbai: hsbc has signed a one-year sponsorship agreement with the argentina football association (afa) for india and singapore, covering the 2025 competitive season ahead of the 2026 fifa world cup qualification finals.as part of the partnership, argentina's national football team, featuring star player lionel messi, will visit india for an international exhibition match in october 2025. hsbc becomes the first banking institution to sponsor the argentine national team in these regions, securing branding and activation rights. the deal will offer hsbc customers exclusive benefits, including match tickets, fan experiences, and meet-and-greet opportunities with players.afa president claudio tapia hailed the partnership as a significant step in the association's global expansion, opening new opportunities in india and singapore. hsbc india's international wealth and premier banking head, sandeep batra, called the collaboration a milestone in enhancing customer engagement through sports.afa's chief commercial and marketing officer, leandro petersen, noted the agreement aligns with afa's strategy of strengthening its presence in india since 2021. hsbc plans to launch marketing campaigns featuring the argentine team to bolster its brand presence.